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Marketing
Writing a Marketing Plan

 

Get ideas for Special Offers in your marketing

Marketing is a key part of any successful tourism business.

Don’t worry if you don’t have a big budget, lots of time or previous experience, because the following tips and ideas will help you pull together a great marketing plan. You can work with others to make sure your message is part of a bigger campaign for the whole of Thanet.  

To get started, simply write down what you think you might do in the future – that will be the start of your marketing plan. A marketing plan is a way for you to think about your customers and your business to enable you to have a clear strategy on how to grow and succeed.

 

Do you want to increase sales and profit?

Download and complete your own marketing plan: PDF / Word. Simply answer the questions in the document to start your marketing plan.

Remember…

  • This is your plan. No-one is going to mark it, grade it, or award points or prizes. So don’t write what you think you should write, but what you need to.
  • There is no right or wrong way to put your plan together. Do what works for you, whether it’s scribbled on the back of an envelope or leather-bound in three volumes.
  • There is a great wealth of research and business advice out there to help you.
  • Think about your budget and what you can afford to spend and what you need back to make it worthwhile.
  • Involve other people - you don’t have to do all the thinking yourself, so why not consult those whose advice and opinions you really trust.
  • There is a Shared Story for Thanet that has been developed to help you identify target markets and messages - so there is no need to reinvent the wheel!
  • Any time spent on your marketing plan is better than no time. 
  • Any plan is better than no plan.

The best way to get the most out of your marketing is to work in partnership with other businesses in Thanet. This way, you will be able to reach more customers for less.